• Digital Service Design


  • Digital Service Design

    WHAT DOES THAT MEAN?

    If you want to know what digital service design is, then it is helpful at first to understand what service design in general means:

    Service design is the activity of planning and organizing to improve quality and the interaction between hotel and guests. The purpose of service design methodologies is to design services according to the needs of guests.

    A great citation of Marc Fonteijn:
    "When you have two coffee shops tight next to each other, that each sell the exact same coffee at the exact same price. Service Design is what makes you walk into the one and not the other."

    Therefore DIGITAL SERVICE DESIGN means...

    …incorporate service design digitally. It focuses on the digital aspects of service design and the digital touchpoints with which you and your customer interact.

    And there are many existing and potential digital touchpoints which you have with your guests.

    What are DIGITAL TOUCHPOINTS…

    Touchpoint is a business term for any “meeting point” where guests and hotel engage to exchange information, provide service, or handle transactions - this is where the
    service happens - for example:

    Smart Hotel TV
    Display the latest information and special offers

    Offer your guests your services and let them use them interactively

    Communication with your guests at the right time

    Also sell your products in the room

    Identify individual details

    Ask your guests

    Where meet you them?

      ...on every screen

    Digital Service Design can encompass this entire digital ecosystem or it can be used improve services!

    DIGITAL SERVICE DESIGN leads to

      ...more revenue

    What differentiates? - Service

    The transparency of products due to social media networks and the growing demands of guests means that the traditional advertising no longer penetrates the potential guest. Only good products are recommended in the future by Word of Mouth in social networks without your intervention.

    Therefore digital service design is essential for your future success!

    Because: Prevention and digital guest care is much better than follow-up care!

    Digital Service Design & Digital Guest Care!

    And your guests will make an experience, which others will experience until a later time at home.

    OFFICE

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